Who I am

I am Lane McKenna — business content manager, writer and editor — and I have cultivated special expertise in the health and wellness industries.

“A picture tells a thousand words,” but the words better be compelling. That’s why I founded Tell It Write, my suite of content management services that transform complex information into compelling, clear messaging. While medical facts and figures must first be researched, analyzed and vetted, physicians, scientists, and in fact most of us are simply seeking straightforward answers to pressing health care questions. Words do indeed matter … and when combined with the right visuals and layout, definitive and clear messaging will sing a tune that all will want to hear to the end. Better yet, we’ll still be humming those tunes for days and weeks after.

LANE MCKENNA
Cell phone: (650) 245-0273
Email: tellitwrite@gmail.com
435 26th Avenue, San Mateo, CA  94403

EXECUTIVE SUMMARY
Communications managing editor/writer of a wide range of digital media, with particular expertise in health care journalism (both originally-researched and conceived, as well as AI-assisted). In-depth medical research and writing expertise in areas including diabetes, cardiovascular disorders, gastrointestinal disorders, opioid and alcohol addiction. Wellness expertise in areas including exercise, nutrition, sleep, stress/anxiety.  

CURRENT EMPLOYMENT
Tell It Write, Principal/Owner, 2015-2024
Business content management services, including the strategic management of editorial calendars and the writing and editing of corporate and academic news features, marketing copy, website copy and layout, white papers, business plans, presentations, annual reports, email newsletters, social media and print deliverables. Special expertise in health care content, originally-researched and vetted, as well as AI-assisted. Clients have included January AI, Bicycle Health, Zack Zublena Photography.

PAST EXPERIENCE
Stanford University (Stanford BeWell), 2010-2020
Managing Editor: Strategic content management of health/wellness marketing and news features; writing and editing of the Stanford BeWell website and Employee Wellness Newsletters; miscellaneous marketing deliverables, graphics, target emails; liaison with Stanford Health Care and all university health/wellness partners and stakeholders.

Robertson, Stephens & Company (merged BankAmerica, FleetBoston, closed 2002)
Managing Director (d.b.a. Dorothy Ryan), 1992-1996
Senior Health Care Analyst, 1989-1996
Achieved partnership in third year at the firm after earning national recognition for in-depth reports on health care companies, industry trends, scientific advances, financial forecasts, stock selection. Built industry sector expertise in clinical trials management, hospital management, rehabilitation services, long-term care, outpatient and home health care services, radiology and laboratory services, pharmaceutical information systems. Previous expertise in biotechnology and pharmaceuticals.

EDUCATION & SKILLS
Brown University, A.B. (graduate name Dorothy Eckardt)
Temple University: graduate courses in accounting, finance
Editing/publishing skills: MyEmma and Mailchimp newsletters; Adobe Photoshop;
Canva and Snappa graphic design; MS Office Suite; Googledocs/sheets; WordPress
and Drupal website publishing; AP, CMOS, AMA and Vancouver/NLM
writing/reference styles.